Supporting a local small business on Facebook is simple to do, takes very little time and is absolutely free.
When you like, share or comment on a Facebook post, all your friends can potentially see it. That kind of exposure is incredibly valuable for smaller locally owned businesses who don’t have the budget for lots of paid advertising.
You can also check in to local businesses on your smartphone. This shows that the business is active and has a good customer base.
If you buy their products or use their services, consider leaving them a review on Facebook, Yelp! or Google. Reviews are vital to your online presence.
A business with lots of activity on their Facebook page is likely to show up closer to the top of Google’s search rankings than a page that has little to no activity.
For example, if there are two pizza restaurants in town, Google has to decide which order to rank them when you search for pizza. If one has a Facebook page with lots of likes, comments and reviews, and people are checking in regularly but the other has no Facebook page, or a page without any activity, Google uses that information (among other factors) to make their decision.
Even if you don’t buy the product or use the service, your likes shares and comments can make a huge difference for a local small business, so please take the time to help them out.