Small Business Facebook Likes Comments & Shares

Supporting a local small business on Facebook is simple to do, takes very little time and is absolutely free.

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When you like, share or comment on a Facebook post, all your friends can potentially see it. That kind of exposure is incredibly valuable for smaller locally owned businesses who don’t have the budget for lots of paid advertising.

Also, check in to local businesses on your smartphone when you can, and if you buy their products or use their services, consider leaving them a review on Facebook.

A business with lots of activity on their Facebook page is likely to show up closer to the top of Google’s search rankings than a page that has little to no activity.

For example, if there are two pizza restaurants in town, Google has to decide which order to rank them when you search for pizza. If one has a Facebook page with lots of likes, comments and reviews, and people are checking in regularly but the other has no Facebook page, or a page without any activity, Google uses that information (among other factors) to make their decision.

Even if you don’t buy the product or use the service, your likes shares and comments can make a huge difference for a local small business, so please take the time to help them out.

 

How to Share Your Facebook Business Page

If you have a business page on Facebook, you can post it on your wall or in Facebook groups to get more exposure for your business, and hopefully more customers.

All you have to do is go to your Facebook business page and copy the name in the address bar of your browser.

I've highlighted the link for my page here.
I’ve highlighted the link for my page here.

In this example, I’m going to post the link on my local small business Facebook group, but this works the same way if you post it to your own Facebook wall.

Paste the link into the status window, and Facebook will create a link using the header photo from your business page.

Facebook will turn your link into a nice graphic.
Facebook will turn your link into a nice graphic.

 

You now have a link that can be liked, shared, and commented on by friends, family and customers. This can lead to hundreds of new people seeing your business or product. It also increases the insights on your Facebook business page. For more on insights, check out this informative article from Kissmetrics.com.

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It’s probably a good idea to share your page at least weekly. Depending on the type of business or product you want to promote, there are many different types of groups on Facebook where you can post your links. Use the search box at the top of the Facebook page to search for groups that are related to your business.